Surfers for Wetlands' goal is to educate the public about the importance of wetlands and how important they are to providing clean water to our beaches, so people can pressure their political leaders to not develop over wetlands. Here is our strategy to achieve that goal:
1) We are working with the World Surf League (WSL) to set up informational booths at events on the men's and women's surfing tour all around the world to educate spectators about wetlands. An average ASP world tour surfing event gets over 50,000 spectators, so the goal is to get a majority of those spectators to stop at the informational booth to learn about wetlands.
2) At world tour surfing events we are teaming up with local environmental nonprofits and spot light troubled wetlands all around the world. This way spectators can understand local wetlands issues and have a personal interest in protecting and preserving wetlands in their home town.
3) We plan to partner up with surfing companies like, Hurley, Nike, Quiksilver, Billabong, Ripcurl and others to donate gear, so we can raffle off to attract spectators to stop at our booth.
4) We are working to get endorsements by some of the pro surfers, so kids looking up to them as role models associate the pro surfers with wetlands protection and preservation.
5) We want to pressure political leaders against developing on wetlands by having local spectators send letters opposing the projects. In order for a spectator to be eligible to enter in a raffle to win an autographed surfboard they need to sign an opposition letter to their political leader. We make this easy for the spectators by preparing a letter for them, so all they need to do is put their name down and sign it. We would even send the letter for them.
6) It is a "win-win" situation for the wetlands, clean water for our beach, World Surf League, surfing companies, professional surfers, spectators, Surfers for Wetlands, and the world...